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C-Combinator is a Public Benefit Corporation partnering with companies & institutions to research and develop seaweed into productive and innovative products, starting with biostimulants and natural fertilizers. The brief was to create a brand identity that combined a natural & scientific Aesthetic.The identity embraces the feeling of the constant moving landscape under the sea. Combining an algae green with brighter tones glistening through the seabed. The ‘C’ brandmark combines elements from a DNA strand with an imperfect wave of seaweed. The system allows for the brandmark to be used within a logo lock-up as well as at different scales.