Snobby’s identity celebrates the eccentric ‘wine snob’, with a tongue-in-cheek tone at all times. Offering an all encompassing wine experience, we aimed to realign the wine snob with the millennial market. The textured nose takes inspiration from the owners artistic routes, paired with a modern and classical textured typeface. The simple, delicate ivory and green colour palette reflects Snobby’s core vision, to bring people together to drink fine wine.